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Conquering the Top 5 Challenges in Physical Therapy Today

In common with many healthcare disciplines, physical therapy represents an exceptionally rewarding avenue for professionals to assist patients in alleviating pain and achieving a successful recovery from various conditions, injuries, and surgical procedures. However, the intrinsic gratification of a job well-executed is not its sole compensation.

In the wake of the COVID-19 pandemic, the landscape of physical therapy has become more challenging, though not insurmountable. It is imperative that physical therapists acquire a comprehensive understanding of the underlying factors contributing to the complexities associated with telehealth, burnout, and education to effectively confront these challenges.

1. Navigating the Transition to Telehealth

The widespread embrace of telehealth solutions throughout the healthcare sector has compelled physical therapists (PTs) to adapt their practices to meet evolving patient expectations for treatment. Nevertheless, many PTs are accustomed to predominantly in-person interactions with patients, encompassing the explanation of injuries, treatment plans, and the demonstration of at-home exercises.

The transition to telehealth can prove challenging for some PTs, whether stemming from a deficiency in training for the provision of virtual physical therapy services or concerns regarding the capacity to deliver high-quality patient care remotely. Furthermore, there exists a potential risk that patients may inadvertently harm themselves during exercises conducted without direct supervision, rendering telehealth-based physical therapy a complex endeavor.

While in-person appointments will remain a fundamental aspect of physical therapy, it is incumbent upon clinics to incorporate telehealth options to remain competitive. Here are strategies PTs can employ to adapt to the evolving realm of telehealth physical therapy:

  • Explore diverse delivery methods, including video conferencing to illustrate exercises and asynchronous educational options such as instructional videos and anatomical diagrams, which elucidate the treatment plan’s benefits and proper exercise techniques.
  • Consider a hybrid approach wherein clinics integrate in-person assessments and diagnoses with virtual treatment plans. PTs should maintain regular communication with patients, facilitating query resolution and adjustment of at-home exercise protocols as required.
  • Leverage physical therapy applications to remotely monitor patients, bridging the observational gap presented by home-based exercises.

2. Mitigating Physical Therapist Burnout

Burnout has emerged as one of the most swiftly growing challenges within the field of physical therapy, particularly in the aftermath of the COVID-19 pandemic. The ramifications of physical therapy burnout, including employee turnover and reduced working hours, incur substantial costs to the healthcare industry, estimated at $4.6 billion annually.

Providing effective patient care necessitates PTs to establish empathetic connections with their patients, often entailing significant emotional stress, especially when patients grapple with pain during physical therapy. To diminish the risk of burnout or mitigate its consequences, PTs should consider the following measures:

  • Evaluate alternative approaches to addressing burnout, as persisting through a period of burnout is likely to exacerbate the issue. Collaborate with supervisors to explore solutions, such as flexible scheduling or revised productivity expectations.
  • Seek insights from fellow PTs who have encountered burnout, as they can provide valuable strategies and support. Professional organizations like APTA also offer resources to aid PTs in overcoming burnout.
  • Foster collaboration with colleagues, including physical therapist assistants (PTAs) and occupational therapists (OTs), to distribute patient care responsibilities, thus reducing individual workloads and affording more time for documentation.

3. Managing Escalating Costs of Education

The rising cost of education, encompassing escalating tuition fees and ongoing continuing education requirements, presents a formidable challenge to physical therapists. Graduates often grapple with student loan repayments as they embark on their professional careers, with an average education-related debt burden of approximately $116,000, nearly three times the national average of $39,000.

Over the past two decades, the educational requisites in physical therapy have evolved from a bachelor’s degree to a master’s degree and subsequently to a Doctor of Physical Therapy (DPT) degree. Additionally, PTs frequently face obligatory completion of a minimum number of continuing education (CEU) credits each year to remain abreast of research, assimilate new techniques and treatment modalities, and sustain their professional licensure.

Consider these strategies for PTs to address the financial challenges associated with education:

  • Explore loan repayment options, which may entail a commitment to work in high-demand areas in exchange for federal and state programs that alleviate a portion of student loan burdens. PTs with federal student loans employed in government agencies may qualify for Public Service Loan Forgiveness after ten years of payments.
  • Consider the prospect of job-hopping, as securing a new position often translates into negotiating higher salaries. Frequent job changes, accompanied by salary negotiations of at least 5-10%, can ultimately result in long-term roles with significantly higher remuneration.
  • Explore the domain of travel physical therapy, which offers tax benefits such as tax-free housing and relocation allowances. A period of networking and skill development in this capacity can yield substantial tax savings and financial stability.

4. Enhancing Access to Care

While physical therapists possess the technical autonomy to evaluate and treat patients across the United States without necessitating a physician’s referral, numerous states impose arbitrary restrictions on direct access. These limitations lead to increased healthcare costs for patients, who may consult multiple specialists or explore alternative treatments before seeking the services of a physical therapist.

Increasing accessibility is paramount in physical therapy, as it exerts a direct influence on patient adherence, a key determinant of the success of treatment plans. Common barriers to access encompass transportation, clinic proximity, costs, wait times, and a lack of familiarity with physical therapy.

Physical therapists can enhance accessibility through the following means, even within the framework of direct access restrictions:

  • Extend support beyond the clinical setting by providing patient education and self-management strategies, enabling patients to sustain their physical therapy regimen beyond their clinic sessions. The provision of free online resources, including video tutorials and preventative care materials, can cater to potential clients seeking guidance.
  • Foster collaborative relationships with non-physical therapy providers, transcending the competitive paradigm. Demonstrating the value of physical therapy to surgeons, physicians, and chiropractors can lead to increased referrals and better preparation of patients for their physical therapy experiences.
  • Ensure the continuity of care through digital health tools, which extend the reach of physical therapy into patients’ homes.

5. Embracing Innovative Technology

The rapid shift toward digitalization within the healthcare sphere may appear daunting; however, technology is a potent enabler for patient care, complementing the human touch rather than supplanting it. Research indicates that 90% of patients express a desire for technology-driven healthcare. Employing technology to enhance patient care can enhance convenience, accessibility, and patient retention in physical therapy.

Consider the following recommendations for the incorporation of technology to address prevalent challenges in physical therapy:

  • Harness technology to collect patient performance data, empowering PTs to make data-informed decisions when adapting home exercise protocols. Utilizing software, which employs artificial intelligence to collect precise data during at-home exercises, enables more refined treatment planning.
  • Explore wearable technology, ranging from suits that aid patients in standing and walking to smart clothing featuring sensors that measure movements and biometrics. While employing all available wearables may be unnecessary, their utilization allows for the evaluation of patient rehabilitation in real-life scenarios, facilitating timely feedback.

Approach the challenges within the field of physical therapy with assurance, as the adoption of proactive measures can lead to the discovery of innovative approaches to patient care, yielding positive patient outcomes.

For a marketing strategist who is deep-rooted in the medical industry and can help navigate the world of artificial intelligence and how it can benefit your practice, look no further than Connect Healthcare Consulting.