In common with many healthcare disciplines, physical therapy represents an exceptionally rewarding avenue for professionals to assist patients in alleviating pain and achieving a successful recovery from various conditions, injuries, and surgical procedures. However, the intrinsic gratification of a job
As a chiropractor, your primary focus is on improving the health and well-being of your patients. Transitioning to a fee-for-service chiropractic model can be a pivotal step in aligning your practice with a patient-centric approach.
Yes, 2020 was rough for small healthcare practices—let's face it, for everyone—but that doesn’t mean 2021 has to be about disruption and uncertainty, too. No matter what 2020 what like for you, preparing for 2021 marketing trends will be critical
Unlike other industries, healthcare marketing has the unique challenge of developing strategies that are compliant with the many healthcare regulations that vary by country and state. The legal ramifications of non-compliance are expensive not just to your company’s budget but
A 27-year-old goes to his smartphone and googles the nearest podiatrist. He’s had several ingrown toenails in the past, and he knew what to expect from the simple procedure. He just wanted it done as soon as possible. Because the
Knowing your audience—their pain points, priorities, and likely behaviors—is crucial in executing an effective healthcare marketing strategy. Now more than ever, given the economic situation caused by the COVID-19 pandemic, consumers want communications they receive from healthcare brands to be empathetic