Conquering the Top 5 Challenges in Physical Therapy Today
In common with many healthcare disciplines, physical therapy represents an exceptionally rewarding avenue for professionals to assist patients in alleviating pain and achieving a successful recovery from various conditions, injuries, and surgical procedures. However, the intrinsic gratification of a job
Embracing the Fee-for-Service Chiropractic Model: A Patient-Centric Approach
As a chiropractor, your primary focus is on improving the health and well-being of your patients. Transitioning to a fee-for-service chiropractic model can be a pivotal step in aligning your practice with a patient-centric approach.
2021 Marketing Trends: How Small Practices Bring on the New Year
Yes, 2020 was rough for small healthcare practices—let's face it, for everyone—but that doesn’t mean 2021 has to be about disruption and uncertainty, too. No matter what 2020 what like for you, preparing for 2021 marketing trends will be critical
Healthcare Regulations & Developing Compliant Marketing Strategies
Unlike other industries, healthcare marketing has the unique challenge of developing strategies that are compliant with the many healthcare regulations that vary by country and state. The legal ramifications of non-compliance are expensive not just to your company’s budget but
3 Principles in Marketing Healthcare to Millennials
A 27-year-old goes to his smartphone and googles the nearest podiatrist. He’s had several ingrown toenails in the past, and he knew what to expect from the simple procedure. He just wanted it done as soon as possible. Because the
How to Reach Your Target Audience
Getting your content in front of the right target audience is always top of mind for healthcare marketers. The challenge of the healthcare industry is its competitiveness, the fact that it’s highly regulated, and the range of medical information available
3 Tips for Your Healthcare Marketing Strategy during a Recession
Knowing your audience—their pain points, priorities, and likely behaviors—is crucial in executing an effective healthcare marketing strategy. Now more than ever, given the economic situation caused by the COVID-19 pandemic, consumers want communications they receive from healthcare brands to be empathetic