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Doctor-turned-marketer aims to help health tech founders communicate the science behind their startups

Great founders and scientists aren’t always great marketers and vice versa, Dr. Meghan Burns said, detailing the COVID-era launch of her latest startup and its potential to help health tech companies navigate a critical time for messaging and awareness. 

“There is a lot of value that a marketer with an understanding of science can add to healthcare industries,” explained Burns, president and founder of Connect Healthcare Consulting — a full service marketing agency for healthtech companies, built using a unique combination of Burns’ skills as a scientist and marketing and communications executive.

Connect Healthcare launched in September, following five years of success for its sister company, Connect Veterinary Consulting — which was born out of Burns’ passion for marketing. 

“I’m a doctor by education and have had a previous corporate career on the pharmaceutical side of the business. Startups spend a lot of money on research, but how you translate the science behind your product in a way that resonates for a veterinarian or a physician, a pet parent, or a patient makes all the difference.”

Both companies look to provide an answer with a focus on working with founders to prescribe strong business development practices and marketing strategies, Burns noted. 

“We have the unique skill set of being able to understand both science, communication, and business development. We understand the marketing from that perspective as well, and we do it with scientific integrity,” she said, detailing the company’s expertise in such areas as pharmaceutical development and advertising regulations in veterinary and traditional medicine.

“The benefit of working with this type of agency is being able to work directly with the founder for
that extra personal connection to your business,” Burns explained.

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