How to Reach Your Target Audience
Getting your content in front of the right target audience is always top of mind for healthcare marketers. The challenge of the healthcare industry is its competitiveness, the fact that it’s highly regulated, and the range of medical information available
New Consulting Agency Helps Biotechs Succeed
Kansas City is a thriving epicenter for human life science companies as each year a growing number of established pharma companies, start-up biotech companies and medical device manufacturers move in to take advantage of KC’s talented workforce and business friendly
3 Tips for Your Healthcare Marketing Strategy during a Recession
Knowing your audience—their pain points, priorities, and likely behaviors—is crucial in executing an effective healthcare marketing strategy. Now more than ever, given the economic situation caused by the COVID-19 pandemic, consumers want communications they receive from healthcare brands to be empathetic